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20 Oct 2011

“A Day in the Life of an Engineer”

element14 invites electronics designers to share their ingenuity and inspire peers

October 18, 2011 – London, element14, Premier Farnell’s  innovative online engineering community, announces the launch of  “A Day in the Life of an Engineer”, an online video challenge, open to electronics design engineers and enthusiasts worldwide until January 31, 2012.

“At element14, electronics innovation is at the core of our business by bringing everything together for the designer in one site, from solutions and services, to components and a collaborative engineering community of experts, peers and a wide range of technical information,” said Dianne Kibbey, Global Head of Community and eProcurement, Premier Farnell.

“Anyone in the electronics field faces a daunting task today with the ever increasing pressure to do everything faster and better.   As we’ve seen time and again, electronics innovation can happen in someone’s garage, a lab, at the office or in a classroom – but it is all about the creativity that can happen in this wide-ranging field. This competition gives us an opportunity to better understand those challenges and to showcase how electronic designers find innovative solutions to everyday problems, or even pose their own challenge on what they think needs to be solved in the future.”

Entrants are invited to “tell their story” by submitting a video blog to element14.com/videochallenge.  The choice of topic can be anything from a video blog about a designer’s workbench, to highlighting how a problem was solved or just taking a camera into work and talking about daily challenges around the office.  It can even be about what people think the next big innovation needs to be in the electronics industry. 

The videos will be judged on their creativity by a panel of element14 peers and the winner will receive an iPad2. In addition, one winner will be randomly selected each week to receive a selection of element14 branded merchandise from that week’s entrants, which include those who comment, vote or post videos.

Challenge details and examples of video entries can be seen at element14.com/videochallenge

A Day in the Life of an Engineer - [Link]

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