I have a scrap of paper where I have jotted down the on resistance of a IRF540 as 77mohm. Perhaps I am wrong!
Taking 17A as the current, the voltage drop = 17 * .077 = 1.3V this is lost voltage.
The power in the fet = 17 * 1.3 = 22W, this is lost power. You can divide this by 2 as said but...