Joerg said:
Hello Spehro,
Which somehow pre-supposes that there is enough stuff to sell...
So they want a high ASP on large orders only (and 26 week lead times so
they are guaranteed to have sold it before they make it) - max ASP,
large volumes only (so they minimise production cost per unit and don't
have it sitting waiting for the guy with a 200 - 1000 order
requirement).
All mfrs run large volumes, of course, to minimise the cost per unit at
production, but they don't wait until they have an order for it, at
least for the area Maxim is in.
No wonder the stock is 'not doing really well' - other mfrs are willing
to keep that stock around for the '200-1000' (or the 500 next month,
10k 2 months later) order, and for that reason are popular amongst
designers.
Standard Maxim technique (in my experience) from the last at least 15
years. I personally wonder how much longer they can survive with this
attitude.
Cheers
PeteS