krw said:
[...]
Why was that so dramatic? IBM has emphasized the service part of its
operation since at least the 60's, and was always good at that (they
made stuff work).
Service of its products, yes. Not complete turn-key applications,
though. They never *ran* customer's installations or out-sourced the
work. It *is* a dramatic change to completely rework a company the
size and scope of IBM.
A lot of what I saw was turn-key. IBM installed the whole chebang, from
the cooling air ducts all the way to the application SW. Including the
CAD stations or MIPS burners as IBMers used to call them. IBM had a
reputation of being a great integrator. "If you really need this to work
cough up the money and have IBM do it". When my production folks told me
that the die bonder would be done in cooperation with IBM my confidence
level in the project went to 110%.
By the early '90s M$ wasn't a little company.
But still not much compared to IBM.
The "business world" isn't where IBM lost OS/2. M$ won from the
bottom up, not top down.
The only way to win bottom up is pre-loaded PCs and IBM Marketing should
have known that. Otherwise you can only come in from the top and even
there OS/2 didn't score. Too expensive, plus too many compatibility
issues just like with Apple or Linux.
THere were *many* things IBM couldn't do. The rules on product
announcements, being one. Cost structures being another. Gifting to
educational institutions another. There were *thousands* of
restrictions.
Ok, those are serious road blocks. But I am sure they didn't tell them
"You must make OS/2 non-competitive with high prices and you must make
sure not all peripherals are supported". They could have won me over,
and loads of other business people.