No need to apologize, your use of "Ground" is correct, as shown in the labels added by @bertus .I apologise for my misuse of ground when I mean power.
Right so. A common way to drive these strips as N-MOSFETs can be used to control the connection to GND.If not, it may be that the R, G, and or B need to be connected to ground (supply negative) to make those LEDs light.