Quantifying cooling system

Chris Palmer has built this coolometer project to measure the cooling effectiveness of various fan:

I was wondering about how I was going to calibrate the airflow reading but then realised that the flow rate is not actually what I am interested in. It is the cooling effect the airflow has, which is what I am directly measuring. The result is simply the extra power needed to maintain a target temperature and is a measure how fast the bulb filament is being cooled. So rather than an anemometer I decided to call it a coolometer. Unfortunately Futurama used that name first. Rather than displaying megafonzies mine displays milliwatts!

Quantifying cooling system – [Link]