Texas Instruments has introduced two 3-phase, brushless DC (BLDC) motor drivers that allow designers to spin motors in minutes rather than months. [via]
Traditional BLDC motor designs require five to ten components, along with firmware. The sensorless 5-V, 680-mA DRV10866 and the 12-V, 1.5-A DRV11873 cut this component count to one with no firmware required, significantly reducing board space and system costs. The devices also provide the lowest operating voltage and standby current to reduce power consumption by up to 75%.
Spin Motors in Minutes Without Using Sensors - [Link]